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Smart Serve (AGCO)

Train your staff how to serve responsibly.

The Smart Serve Training Program has been developed by Smart Serve Ontario, a division of the Hospitality Industry Training Organization of Ontario (HITOO), and endorsed by the AGCO.

Smart Serve training is mandatory for the following individuals:

  • New liquor sales license holders, including new license applicants, license transfer applicants and temporary transfer applicants intending to operate an establishment. In addition to license holders, all managers, servers of beverage alcohol and security staff must hold Smart Serve certificates.
  • Stadium licensees, their managers, servers and security staff
  • Course marshals and employees dispensing liquor from vending carts on golf courses that hold a Golf Course endorsement
  • Holders of Caterer's Endorsements and servers and security staff working at catered events
  • Where ordered by the AGCO (example: disciplinary cases)

Please note that the AGCO still recognizes The Server Intervention Program certification issued prior to May 1995.

What is Smart Serve?

Smart Serve is a technology-based program for responsible beverage alcohol service. It teaches servers to prevent alcohol-related problems, and shows them how to intervene if problems do occur. The course covers such topics as the effects of alcohol, responsible serving techniques, legal issues, and house policies.

Licensees benefit from the course in a number of ways:

  • Reduced risk of liability
  • Possible insurance savings
  • Promotion of public safety
  • Reduces staff turnover
  • Enhanced professionalism and improved hospitality service
  • Increased profitability (servers lean to market food, premium brands, low and non-alcoholic drinks)
  • Prevention of excessive consumption by patrons
  • Lower compliance and enforcement costs.

The Smart Serve Training Program is available on video or on the Smart Serve website at

For more information about the Smart Serve Training Program, please contact:

Smart Serve Ontario
5405 Eglinton Avenue West
Unit 106
Toronto, ON M9C 5K6
Tel. (416) 695-8737
Toll-Free 1-877-620-6082
Fax (416) 695-0684